It’s also known colloquially as Le Midi or the midday because of its abundance of sunlight, so it’s easy to see why the south France is a top France vacation destination. Our top choice? Provence. It’s more than the beautiful weather that makes Provence a memorable getaway. We’ve compiled our top five reasons to visit Provence.

1. Camargue Nature Reserve

Camargue Nature Reserve

The Camargue’s native flora & fauna wear all the colors of Provence. This area is a natural wonderland, with its black bulls, Camarguais white horse and bright-pinkflamingos moving through the dusky sea lavenders and salt cedars. Many etangs, small coastal lakes, are fed by the river delta. These sites have been designated picnic spots nearby. This is a great spot for family trips and nature lovers!

2. The famed lavender fields

Provence lavender fields

We wouldn’t be surprised if Provence is the first thing that comes to your mind when you think about it. The picturesque lavender fields are a popular reason to visit Provence for romantic picnics or photo opportunities. The scents of the flowers will make you feel calm and peaceful. This is a must-see!

3. Fine wines and Mediterranean climes

The southern coast of France is a great place to plant vineyards because it has sunshine and cool sea breezes. Chateauneuf-du-Pape, the world-famous Chateauneuf-du-Pape, has been grown in this region for hundreds and years. Cotes-du-Rhone wine is protected by the Appellation d’Origine Controlee label. This means that these wines cannot be made in their native Provence.

4. City of culture


Marseille was named the European Capital of Culture in 2013. It offers great city life. The stunning cathedral of Notre-Dame de la Garde, which is at the highest point in Marseille, offers breathtaking views of the old town, historic port and mountains beyond. You can practice your French haggling skills at the Quai des Beauges fish market, or find out more about the fascinating history of resistance in the Musee des Civilisations et l’Europe.

5. Artist’s paradise

Mont Sainte-Victoire, Provence

It’s easy to see why this beautiful region has attracted so many writers and artists over the centuries. You’ll find street names, bars, and restaurants that pay homage to literary greats while staying in our luxury Provence Alpes villas. A day trip to Aix-en-Provence to the east should help explain why Paul Cezanne was so obsessed by the Mont Sainte-Victoire’s steep slopes that he painted after painting it, insisting that none of them captured its beauty.