Ricoh announced a crowdfunding campaign to fund a Jet Black special edition K-3 Mark III as part of its “workshop-like” business plan for Pentax. This choice was based on feedback from customers last November.
Pentax K-3 Mark III Jet Black edition camera, was presented at a Pentax Meeting event in November. It was one of many possible initiatives that the company could introduce as part of its strategy of “workshop-like” manufacturing and a stronger relationship with Japanese customers.
According to the company, only 232 production units of the Jet Black camera are available. Therefore, it decided to make it accessible to those who want it via crowdfunding. Crowdfunding was one the three main pillars that the company intended to leverage in its new strategy. It promised it would offer “rare value” and limited production runs of products with the Pentax or GR branding.
Although the camera functions identically to the Pentax K-3 Mark III, it is distinct by its all-black design. All printed information for operation, including the logo, are blacked out. The HD Pentax-DA 20-40mm f/2.8-4 ED lens that will come with the camera is also getting a Limited Jet Black edition. Only the lens mount retains the original color of the camera. It is still silver with the small red alignment dot. The entire package becomes black when the lens is attached.
Pricing and availability
Ubgoe hosts the crowdfunding campaign. It will begin on March 25, and it is offered at 300,000 yen (about $2,600).
Ricoh will also offer a limited amount of jet black hotshoe covers as part of its campaign. These are sold separately at 4,500 yen (about 40 dollars) and are limited to 2,000 pieces. The campaign will run until April 27, or until all 232 cameras and 2,000 hotshoe covers have been sold. Ricoh anticipates that the cameras will be delivered.
Ricoh will also be offering a J Limited shoulder band through Ubgoe’s separate crowdfunding page. It will cost 15,000 yen (or about $125). The campaign will also produce only 250 straps.