Tell me what you think

The Hyundai Motor Group’s first bespoke electric vehicle, the Genesis GV60, is now available.

It is very yellow…

It’s actually Sao Paolo Lime. It is indeed bright. It is very bright. You may recall that we took a close-up view of the GV60 in a photo lab a few months ago. Although the paint looked bright at the time, it is even brighter in real life. It’s a great choice, and we love it.

Why is there a strange pattern at the bottom of the ?
This is a bit of camouflage wrap. We’ve seen the GV60 with it. This is a preproduction model and is not representative of the final version. It also has PRE-PRODUCTION stickers on the front and back in capital letters.

Why is there no star rating?

Exactly. Although we have a rough idea of what to expect from the GV60, Genesis is still tweaking the model for UK roads. The suspension and settings of the prototype that we drove were a mix-up between American and Korean. You can think of it as Korean Fried Chicken, but the suspension settings are not nearly as delicious.

Fried chicken…
It’s time to do that later. Would you like to learn more about the GV60

Fair point. Genesis is fascinating to me.

The GV60 is a promising model for the brand. Genesis is a brand that has existed as a stand-alone brand for some time, but only in the UK did it expand in 2021. And even then, only a few regions have seen it.

The brand is Hyundai Motor Group’s attempt at taking on brands like Audi and BMW. However, there is a distinct Korean influence to the Hyundai Motor Group’s take on premium cars. Genesis, for example, is emphasizing personal service. It won’t have showrooms but you can request a test-drive car. A dedicated Genesis assistant will be assigned to you, and he’ll be your point person for any assistance with your car at any stage of its life.

Genesis has launched only petrol-engined cars in the UK so far, including the G70, G80 saloons, GV70, and GV80 SUVs. The GV70, G80 and GV80 electric versions are in development.

How does the GV60 work with the range?

Although the name of the model might not be obvious, the GV60 marks a significant departure from previous models. The GV60 is an electric-only model and comes in the form of a crossover, slightly smaller than that of the GV70. It’s still quite large.

The new design language for Genesis also incorporates cues from other models, but goes in a different direction. It has a slightly softened, more round styling and a revised Genesis badge. It’s younger and more modern to our eyes. This seems to be a good fit for both the Korean trendy demographic and potential EV buyers.

It is certainly eye-catching: The unusual car’s bright lime paint, camo stripes and pre-production labelling attracted many passers-by to take a look while Move Electric was taking photos. True story: One person noticed the winged badge and the styling and asked if it was an Aston Martin sub-brand. The surprise on his face when Genesis was told he was part of Hyundai Motor Group would best be described by an exploding-head emoji.

What’s the basis of the GV60?

The GV60 is the first Genesis model to be built on Hyundai Motor Group’s E-GMP bespoke electrical platform. It’s a fantastic starting point for a car. The Kia E-GP6, and the Hyundai Iniq 5 have used it thus far. As you probably know, the Best Electric Car prize was won in the Move Electric Awards 2022, in partnership with OVO Energy.

The E-GMP platform makes a great starting point for an electric vehicle. It has a flat floor that can be scalable to accommodate many powertrain configurations.

How does the GV60 compare to the Ioniq 5 or EV6?

The GV60’s design, like both cars, can cause havoc in your perception of scale. The GV60 is much larger in metal than what you may see from the photos. However, it is actually shorter than its E-GMP relatives at 4515mm. It measures around 100mm less than the EV6 and Ioniq 5.

This crossover is not small, but it’s still about the same size as the Audi Q4 E-tron or the Volkswagen ID4. The car is large on the roads, but with the help of a host of sensors and driver assist systems it can be maneuvered through narrow streets. The GV60 feels spacious and comfortable inside.

Can the interior live up to premium expectations?

The GV60 is a premium formula that offers a slightly different approach than its German counterparts. However, the interior shows that this is not a bad thing.

We’ll be honest: there’s definitely a family resemblance with the Ioniq 5 in terms of the twin-screen-dominated dashboard layout and ‘floating’ centre console between the front seats. It has enough to stand out: Our test car had plenty of blue Nappa Leather trim, which gives it a luxurious feel. The physical buttons and switches, of which there are many, were also finished in shiny metal.

The Ioniq 5’s steering wheel is minimalistic and thin, but the GV60’s version has a chunky, button-laden design. It is very comfortable to hold.

The Genesis infotainment system has had its interface reworked. It now features special functions like a Quiet Mode that blocks the audio from certain seats and other personal assistant functions. It is easy to use, intuitively and intuitively navigated via touchscreen or rotary controller. It allows you to access most of the car’s settings, including the artificial motor sound selectionor. You can select the sound that the GV60 makes while it drives.

The interior’s most striking design feature is the rotating crystal globe. It sits in the centre console and glows like a prize in The Crystal Maze. When you press the start button it flips around to reveal the drive select control. Gimmicky? Yes, but it was a lot of fun. It’s really useful to see if the GV60 can be driven.

Ok, what’s it like to drive?

Although the GV60 range is available in single-motor, rear drive machines, we were able to get our first taste of the Sport Plus spec. It has two 160kW (215bhp), motors that combine to produce 320kW. The Boost button on your steering wheel will increase this number to 360kW. This is the most powerful EGMP model that we have ever driven and it has a predictable switch time of 4.0secs from 0 to 62 mph.

The performance can be described as being ‘brisk’, which is quite predictable. The Normal mode is quick, Sport mode is fast and Sport mode is a bit more difficult. If you use the Boost button, it can get a little crazy. You can call on amble power anytime you need.

The GV60 doesn’t need to be driven at high speeds. It can also cruise at a slow speed around town. The ride felt very smooth on smooth surfaces and it feels very stable. It did feel a bit shaky on rougher surfaces, but that could be due to the unfinished suspension setup. We also suspect that the 21-inch tyres did not help.

It is heavier than the Ioniq 5. This could be due to it being a little more premium and stately. It’s not the most engaging car out there, but it was reliable, consistent and comfortable with long periods of use.

It’s easy to position on the road and has good visibility all around. The optional digital wing mirrors were not something we liked on our test car. However, it’s more about adapting to the new technology.

Is it a viable alternative to premium established firms?

It definitely feels that way. The GV60 is more luxurious than any Genesis-engined car that has reached the UK, and offers a unique blend of Korean cool, high tech, and luxury. If you are looking for something different, this is a great package. Even if you don’t choose the Sao Paolo Lime color paint, it will likely get some attention.

This Sport Plus version starts at PS65,405 but it is quite affordable. However, you get an incredible car with amazing performance and luxurious interior. Prices start at PS47,005 for the entry-level version.

Verdict

We’ll continue to leave a rating until we have the opportunity to test the GV60 in its final state. It’s clear that this car is a great car and a refreshing take on the premium formula. It retains all the power of the E-GMP platform and adds a touch of luxury.

The biggest challenge for the GV60 is not convincing people to leave premium brands like Hyundai, but within the Hyundai Motor Company. With performance and design credentials that could win over some premium brands, the Ioniq 5 & EV6 have arguably moved Hyundai and Kia up in the car maker pecking order.

Genesis will need to convince people it is worth the extra cost over these two models in order to sell the GV60. The GV60 is a refreshingly different premium electric crossover.